THE ENGAGEMENT PROCESS · NO DISCOVERY CALLS DISGUISED AS SALES PITCHES
How This Actually Works.
I have been on both sides of bad sales conversations for 20 years. Prospects who were not ready. Engagements that were not the right fit. Calls that consumed hours and produced nothing for either party.
That is over.
Here is exactly how every engagement works — and exactly what it costs. Read this before you request access. If anything here disqualifies you, I would rather you know now than on a call.
WHAT THIS COSTS
$16,000/month
That is the minimum retainer. It covers the Fractional CMO fee plus the SEO, GEO, and AEO foundation included in every engagement without exception.
GEO and AEO — visibility inside AI-generated results from ChatGPT, Perplexity, and Gemini — is not optional and not an add-on. It is the current frontier of search and the fastest-growing source of untracked revenue loss for businesses that are not in those results. It is built into the foundation because everything else depends on it.
If $16,000 per month is not in your current budget, this is not the right engagement. I will tell you that directly.
WHO THIS IS FOR
You are generating $2 million or more in annual revenue. You have a working model and a real customer base. You have outgrown founder-led marketing but are not ready to hire a full-time CMO at $250,000 to $400,000 a year. You have probably been burned by an agency that delivered reports instead of results.
You are done tolerating the gap between what you are paying for and what you are actually getting.
If that is you — keep reading.
HOW IT WORKS
01
Read This Page
This page exists to qualify you before we ever speak. Most people who should not be in this engagement will disqualify themselves here. That is the point.
02
Request Access
Not a call. Not a contact form. Access. Before any working session I require access to every digital asset and tool your business operates — analytics, ad accounts, search console, CRM, email platform, reputation profiles. This is non-negotiable. I do not show up to first conversations with a pitch deck. I show up with findings. Instructions for granting access are provided upon confirmation.
03
The Preparation Review
After access is granted, I conduct a full-stack diagnostic. Organic search position, AI search visibility, paid media efficiency, conversion infrastructure, content gaps, reputation standing, competitive positioning. I will know things about your business before you have told me. This takes three to five business days.
04
The Working Session
Two to three hours. Not a presentation — a working session. You participate. You ask questions. You push back. By the end you will know whether this is the right fit. So will I. If it is not, I will tell you directly.
05
Engagement or Not
If we move forward, you get me at the senior strategic level, a dedicated account manager, and the full DSG execution team under one roof. If we do not move forward — for any reason — you keep the findings. The preparation is yours regardless of what you decide.
WHAT YOU ARE ACTUALLY BUYING
You are not buying digital marketing services.
You are buying a senior marketing leader who owns the strategy, manages the execution, and is accountable to revenue outcomes — not activity reports.
The alternative — a full-time CMO at $250,000 to $400,000 base plus benefits and equity, plus a separate agency for execution at $10,000 to $30,000 per month — runs $400,000 to $600,000 or more annually before you see a result.
This engagement starts at $16,000 per month. Senior leader and execution team under one roof. One accountable point of contact. When strategy and execution live together with one person accountable for both, the gap where most marketing programs fail simply does not exist.
MAXIMUM 3 CLIENTS AT ANY TIME
The Next Step Is Access.
Not a call. Access.
Complete the intake form. My team will review it and respond within one business day with instructions for granting access to your digital assets. I review every request personally. We take on clients we are confident we can grow — and we will tell you directly if that is not the case.
Not ready for a full retainer? There is a one-day Deep Dive Intensive — a complete diagnostic with a written 90-day roadmap. Ask about it in the intake form.
Request Access